Different Types of Employees and there Wants.

A new study by Maritz, Inc. separate employees into six groups based upon the type of rewards that each would find most motivating. As listed,

• Freedom Yearners: 17% of the workforce; this group is less materially motivated and is best rewarded with flexibility in their hours and projects.
• Nesters (20%): find work/life balance the most important, so flexible schedules and dinners out are great rewards for them.
• Award Seekers (22%): want rewards with both a monetary and trophy value. They are younger and like to travel.
• Bottom Liners (19%): are interested in the monetary value of the reward. They want cash bonuses or award points that they can use to obtain other rewards.
• Praise Cravers (16%): seek recognition from managers and peers above all other rewards.
• Upward Movers (8%): are the least interested in cash rewards or job flexibility. They are best motivated by status rewards like the opportunity to dine with company executives or to mentor other employees.

I completely agree with the analysis and division of employees into these different groups. And the figures that they have come up with clealy align with my managerial experience. I believe that most of my employees belong to award seeking and bottom line category. But I disagree with there conclusion that award seekers are young, majority of my employees who look to seek awards are in there late thirties. But I do agree that they look opportunities where they can find rewards. I think they are not greedy for these rewards because they look taking, but because of there needs for money. Many of the people I know are family leaders and are always grabbing single bits of money so they can feed and raise there families well. Finally, you would find upward movers, but I think those are the most successful ones of all other categories because of their will, motivations, and upward moving desires.

What do you think about the above analysis?